The National Pledge of Singapore starts with these words: “We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion…”   It’s equivalent to acknowledging the fact that race, religion, and language are forces that may cause division among the citizens. Interestingly, Singapore’s cosmopolitan society nurtures many different racial…

Digital marketing has transformed the way modern consumers make buying decisions. Retail businesses today cannot stay ahead of the curve without a solid and forward-thinking digital marketing strategy in place. Let’s try to understand how digital marketing for eCommerce is influencing consumer behaviour, sales opportunities, and overall retail marketing approaches.   Reaching new customers Traditional…

Who are millennials? Young generation between the ages of 18-34; curious, ambitious and having a strong sense of purpose. To a marketer, this segment is a hard nut to crack as millennials are resistant to traditional advertising in all shapes and forms. The question is can marketers stop spending efforts on millennials-focused marketing? The answer…

For many businesses, the festive season is a time for them to concentrate their marketing efforts and budgets. And for good reason! The festive season is an emotional time for most people, and people tend to respond reflexively to their emotions. People also tend to focus on feelings of goodwill and charity during Christmas, so…