In this technology-driven digital age, where everyone seems to rely on their smartphones and the internet for every purchasing decision, we often conclude that traditional offline marketing is dead. With the prevalence of online-based marketing trends– from the rise of the ever-growing SEO industry, the proclamation that online content is king, and the assertion…

Marketing, as a rule, is not cheap. Now, what seems ‘cheap’ to some businesses could be an entire company’s weight in gold to others. But the fact remains that marketing is something all businesses shell out hard-earned resources for. That said, a business that spends on marketing needs reassurance that what it spends on does…

Millennials — an entire generation of individuals who have not known a world without constant connectivity. Their phones have always been smart and Facebook had already connected everything around them. The internet isn’t a nice-to-have, it’s a necessity and anything they want—from information to products–are no more than a click away. They are born into…