Hoorah! Formula 1 2018 Singapore Airlines Singapore Grand Prix, one of Asia’s biggest motorsport, is happening from 14th to 16th September at the iconic Marina Bay and this marks a 10th edition milestone for Singapore. This recently renewed contract means another S$600 million in incremental tourism receipts for Singapore! According to The Singapore Tourism Board’s statistics, the Formula 1 race event has attracted 450,000 international visitors over the last 10 years, which we see,…

The National Pledge of Singapore starts with these words: “We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion…”   It’s equivalent to acknowledging the fact that race, religion, and language are forces that may cause division among the citizens. Interestingly, Singapore’s cosmopolitan society nurtures many different racial…

Who are millennials? Young generation between the ages of 18-34; curious, ambitious and having a strong sense of purpose. To a marketer, this segment is a hard nut to crack as millennials are resistant to traditional advertising in all shapes and forms. The question is can marketers stop spending efforts on millennials-focused marketing? The answer…