The National Pledge of Singapore starts with these words: “We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion…”   It’s equivalent to acknowledging the fact that race, religion, and language are forces that may cause division among the citizens. Interestingly, Singapore’s cosmopolitan society nurtures many different racial…

Who are millennials? Young generation between the ages of 18-34; curious, ambitious and having a strong sense of purpose. To a marketer, this segment is a hard nut to crack as millennials are resistant to traditional advertising in all shapes and forms. The question is can marketers stop spending efforts on millennials-focused marketing? The answer…