With our help, LGB Somerset launched The General Room this December, a premier co-working space in the Orchard area for businesses to strategise, execute and recharge.

Inspired by the persona of a military general and the way a military base is run – with precision, respect and efficiency – The General Room provides a stylish and modern shared-office premise and facilities for businesses in the fashion, retail, financial, and wealth management sectors.

Their parent company, LGB Somerset, has appointed ENCE Marketing to help launch their first co-working concept in Singapore with a marketing strategy that encompasses branding, PR, events and design.