Announced by Deputy Prime Minister and Minister for Finance Mr Heng Swee Keat in June 2019 as part of the Singapore Together movement where the Government partners Singaporeans to discuss and deliver solutions across a wide range of policy areas, the Citizens’ Panel on Work-Life Harmony is led by Manpower Minister Mrs Josephine Teo to help…

For many businesses, the festive season is a time for them to concentrate their marketing efforts and budgets. And for good reason! The festive season is an emotional time for most people, and people tend to respond reflexively to their emotions. People also tend to focus on feelings of goodwill and charity during Christmas, so…

Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses use the information these yield to ensure that they are going with the right marketing strategy.…

Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially customers and the media. Corporate Social Responsibility is not something businesses and marketers may want…

ENCE Marketing (Marketing Agency Singapore) is in the business of helping businesses generate awareness for their products. Alternatively, you may want to consider joining us in one of our regular training courses, we are about to teach you how YOU can also generate $100k worth of media publicity for your brand, without forking out the…