Announced by Deputy Prime Minister and Minister for Finance Mr Heng Swee Keat in June 2019 as part of the Singapore Together movement where the Government partners Singaporeans to discuss and deliver solutions across a wide range of policy areas, the Citizens’ Panel on Work-Life Harmony is led by Manpower Minister Mrs Josephine Teo to help…
FollowWomen’s role in society for the creation of economic value is just as important as that of men. That’s why we often see strong and confident women walking shoulder to shoulder with men in the 21st-century business environment. At ENCE Marketing, we have a high regard for women’s roles and contribution in adding real value…
Will 2018 be the year that social media marketing finally renders traditional marketing obsolete? Or will 2018 be the death knell for Twitter, with its declining organic reach? Will 2018 be the year that everyone abandons the desktop for their mobile devices in their bid to capture and share those micro-moments? Or will 2018…
For many businesses, the festive season is a time for them to concentrate their marketing efforts and budgets. And for good reason! The festive season is an emotional time for most people, and people tend to respond reflexively to their emotions. People also tend to focus on feelings of goodwill and charity during Christmas, so…
Customers are 90% what makes a company. It does not matter if a company or a brand has impeccable quality or an attractive business model. When there are no customers to serve, the business goes down the drain. This is exactly why businesses should have an overriding, conscious effort to be customer-centric. In reality, being…
Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses use the information these yield to ensure that they are going with the right marketing strategy.…
Many would say that anchoring your marketing strategies on current trends is risky. A lot of business owners prefer methods and strategies that are sturdy and can withstand whichever trend is in the industry. However, creating marketing strategies that actually follow what is popular or in season would help you hold a positive imagery for…
Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially customers and the media. Corporate Social Responsibility is not something businesses and marketers may want…
Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are continuously coming up with different promises to their…
ENCE Marketing (Marketing Agency Singapore) is in the business of helping businesses generate awareness for their products. Alternatively, you may want to consider joining us in one of our regular training courses, we are about to teach you how YOU can also generate $100k worth of media publicity for your brand, without forking out the…
