Importance of CSR to Businesses and Marketers

Importance of CSR to Businesses and Marketers

Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially...
Market Research in a Digitally Connected World

Market Research in a Digitally Connected World

Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses...
Top 3 Marketing Trends To Watch In 2018

Top 3 Marketing Trends To Watch In 2018

Will 2018 be the year that social media marketing finally renders traditional marketing obsolete? Or will 2018 be the death knell for Twitter, with its declining organic reach? Will 2018 be the year that everyone abandons the desktop for their mobile devices in their...