Marketing strategies have truly evolved through the years, more so in the last five years because of how fast technology has been developing. Strategies and technologies, specifically online marketing efforts have constantly become more sophisticated in the recent years. At times, because of the amount of data that can be readily available in front of…
Angela Sim, ENCE Marketing Group’s Managing Director has been included in Singapore Business Review’s feature on some of Singapore’s hottest and most influential young individuals aged 40 and under in selected industries. The 13 young professionals who were included in the list were selected from over 30 nominations that we received from October to December…
Know what marketing strategies does or does not work for your business as well as get new inspirations and knowledge on how to generate better marketing ROI! Listen to Angela Sim, Ence Marketing Group’s Managing Director as she speaks about “Getting ROI and Leads from Marketing” in SGPFair’s Branding & Marketing Seminars on June 30,…
In this technology-driven digital age, where everyone seems to rely on their smartphones and the internet for every purchasing decision, we often conclude that traditional offline marketing is dead. With the prevalence of online-based marketing trends– from the rise of the ever-growing SEO industry, the proclamation that online content is king, and the assertion…
Whether your small business is just starting, already thriving, or is somewhat falling flat, it is important to regularly re-evaluate your marketing plans to see what actually works and what doesn’t. In today’s fast-paced, ever changing world, you have to prioritise to make the best of your resources and budget to avoid wasting money,…
Marketing, as a rule, is not cheap. Now, what seems ‘cheap’ to some businesses could be an entire company’s weight in gold to others. But the fact remains that marketing is something all businesses shell out hard-earned resources for. That said, a business that spends on marketing needs reassurance that what it spends on does…
Millennials — an entire generation of individuals who have not known a world without constant connectivity. Their phones have always been smart and Facebook had already connected everything around them. The internet isn’t a nice-to-have, it’s a necessity and anything they want—from information to products–are no more than a click away. They are born into…
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