by enceadmin | Sep 1, 2020 | Blog, Digital Marketing, IntegratedMarketing, Marketing, Marketing Tips
Content should always be readable and conversational. Be it an instructional guide to setting up a printer, writing up a business contract or proposal, an email pitch to a journalist or even a menu at a local diner! Writing for social media, as a consume-at-a-glance...
by enceadmin | Aug 9, 2020 | IntegratedMarketing, Marketing, Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by enceadmin | Jul 5, 2020 | Digital Marketing, IntegratedMarketing, Marketing, Marketing Tips
It’s been another exciting few months in tech as consumer behaviours along with retailer strategies continue to evolve. The ongoing pandemic forces marketers to look ahead in the hopes of predicting what consumer preferences the coming months will bring. Time spent...
by enceadmin | Jun 9, 2020 | Blog, Digital Marketing, IntegratedMarketing, Marketing, Marketing Tips
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
by enceadmin | May 10, 2020 | Blog, IntegratedMarketing, Marketing Tips
Have you heard of the term “Integrated Marketing”? If you are not really sure what it means, should you be worried? The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated...
by enceadmin | Feb 13, 2020 | IntegratedMarketing
Marketing will always be relevant. However, in today’s increasingly complex and competitive market where traditional marketing models have broken down and the growth of data is accelerating at a breakneck speed which brings about rampant fragmentation, marketers have...
