by enceadmin | Oct 14, 2020 | Happenings, Marketing
Dining is one of the simple pleasures in life, and Keith Lee has a simple goal of making quality Italian food affordable for Singaporeans. His passion has led him to start, and fail, his very first Italian F&B venture almost 20 years ago. But that did not deter...
by enceadmin | Sep 1, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Content should always be readable and conversational. Be it an instructional guide to setting up a printer, writing up a business contract or proposal, an email pitch to a journalist or even a menu at a local diner! Writing for social media, as a consume-at-a-glance...
by enceadmin | Aug 9, 2020 | Happenings, Integrated Marketing, Marketing, Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by enceadmin | Jul 5, 2020 | Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
It’s been another exciting few months in tech as consumer behaviours along with retailer strategies continue to evolve. The ongoing pandemic forces marketers to look ahead in the hopes of predicting what consumer preferences the coming months will bring. Time spent...
by enceadmin | Jun 9, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
by enceadmin | Apr 12, 2020 | Blog, Happenings, Marketing, Marketing Tips
Her job is never done. Being a mum is like no other job in the world. It is motivated by pure and unwavering love, thankless yet effortful. We owe them so much, but often, they feel unappreciated or under-appreciated. Brands can play their part to come up with...
