2018 may feel like it has barely begun but the truth is, we’re almost right through the first quarter of the year! There are a couple of buzz words in the world of Marketing in 2018. Content Marketing tops the list, as it has in the past few years in a row. Digital Marketing, Mobile Marketing and Search Engine Optimisation (SEO) are also strong contenders for the top spots in the Marketing world.
With so many things you should be focusing on to help your business reach marketing success, you may be asking yourself: “What is the one thing I should be doing in 2018?”


If you’re asking yourself that question, GOOD ON YOU! With so many “good” marketing things you ought to be doing, it is all-too-easy to lose focus on what’s really important. Especially if you’re on a shoestring marketing budget and cannot afford to spread your efforts out across different approaches.


In our opinion, here’s the ONE thing you should be focusing on for your Marketing efforts now, when we are still in the first quarter of 2018 and your plans are still being made for the year:

Integration Across Channels

This has been widely talked about for years now, so you’d be forgiven for thinking this is old news. But, there is no better time to align and integrate your marketing across channels than 2018!
With a continuous push for digital and mobile marketing, integration has never been more crucial than ever as the overall marketing campaign must be a cohesive and coherent one across channels to keep the strategy tight and increase returns on investment on marketing efforts.

This means that the marketing plan must be an overarching one that includes ALL marketing endeavours including events, social media campaigns, email marketing campaigns, digital marketing, traditional marketing channels and public relations efforts, to ensure what is done on each channel creates synergy rather than distracts from each other. Messaging, themes, and marketing visuals and copy, should remain consistent across all channels.

ENCE always works with its clients to come up with a comprehensive and integrated marketing strategy that spans various channels. For example, we have an ongoing marketing plan for one of our longstanding clients, TOPOS Design and TOPOS Architects, that includes social media campaigns, email marketing and events such as the recently conducted EAT talk in conjunction with Singapore Design Week 2018. PR campaigns are also planned and carried out around this calendar so as to fully leverage and complement each activity for our client.

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