Whether you’re in the app development domain or running an app for your business, you’ve got to know what goes into a great mobile experience. It has to be something that makes your users go crazy! Did you know that an average person has as many as 80 apps installed on their phone? Wow, that sounds freaking unbelievable, doesn’t it?
So, if you want your app to stand out and stay on their phone, you have to bring your A-game. In this article, I’ll share some tips on creating a mobile experience that leaves people feeling like they’ve hit the jackpot. Sit back and get started with the ride!
Keep it super simple.
Listen, don’t expect to impress your users with an app that’s more complicated than a Rubik’s Cube. It’s the last thing they want. Stick with a simple and intuitive one, with an easy-to-navigate user interface that works even for novices.
The idea is to ensure that users can find what they need without having to dig through multiple menus. If they must spend more than a few seconds figuring out how to use it, they’ll bounce faster than a basketball.
Prioritize look and UX.
Let’s be real. We all like things that look good, and mobile apps are no exception. You’re set for a disaster if you have something looking like a design by a 5-year-old with a box of crayons.
Check factors like a clean and visually appealing design with appealing colors and fonts to make your app stand out from the crowd. A seamless UX is about top-notch speed as well.
Test, test, and test until you feel good.
One thing you shouldn’t go slack off is testing. Before releasing your app into the wild, you must absolutely test it thoroughly. But with mobile testing, you must follow some rules.
Test it on different devices, with diverse users, and in various network conditions. Get feedback from beta testers and make changes based on it. More testing means fewer bugs and happy users.
Of course, you need a product with a great look and feel to make people stick around. But personalization is the name of the game here. Let users feel like they’ve got something tailored to their needs and interests.
Pick user data to personalize the UX, such as showing recommended content or products based on their in-app behavior. You’ll definitely have better chances of scoring with it.
Listen to your users.
Beyond testing, think of listening to your users. After all, they’re the ones using the app. They’ve got to like it enough, or you’ll be out of sight and out of mind with a quick uninstall. Remember to ask for feedback in-app and on social media to give your users a voice.
Be open to refreshing your app to keep pace with trends and user expectations. And don’t forget the updates.
You need nothing short of compelling mobile experiences to keep your users happy and engaged. So now you hopefully know what goes into creating it, right? Follow these tips, and you’ll be a winner!