Setting the theme of your company’s Instagram profile well is also very important. Making sure the story covers of your story highlights and post previews augment one another is essential to setting the mood on your Instagram profile.

The Outcast is a new start-up in the process of establishing its virtual presence on Instagram. A few lessons can be learnt from examining its design strategy. Its Instagram profile has a beautiful post-preview outline, with its white theme and sleek designs, but its dark-coloured and simple-looking story covers and profile photo clashes with this and lets down the sleek and elegant vibe that its posts are trying to convey to clients.

The Outcast will probably replace its currently simplistic and cartoonish story covers and company logo with something more aesthetic and sleek, fitting the ‘designer’ vibe that it is going for in its posts.

If your company sells consumer products or services, also consider using Instagram’s shopping function which allows users to buy items straight from a post. The only requirements? That you use a business account and that your IP address and those of your customers fall within this list:

Source: Instagram

However, Instagram charges businesses a fee for sales through its platform. “The selling fee is 5% per shipment, or a flat fee of USD 0.40 for shipments of USD 8.00 or less”, according to Instagram’s Business Help Centre.

Additionally, if you don’t mind paying a bit for publicity, you can partner influencers on Instagram to promote your products on their feeds and stories and direct viewers to your own Instagram page or company website. You could also pay Instagram to display advertisements of your company by boosting your posts and stories in users’ feeds.

To implement all these effectively, you need to keep your audience in mind when thinking about your strategy. What types of users would fit the products or services you are trying to market/sell? Would it be possible to promote all these on the same Instagram account or would it be better to market them using different accounts? At the end of the day, make sure that your profile comes across as both interesting and attractive, relevant and harmonious (no discordant themes) to viewers. All the best – You got this!