Christmas is fast approaching, with many having a jolly good time relaxing and enjoying the company of loved ones.
But did you know that the festive season is also a good time to market your product and services to your customers?
We’re here to share some useful tips on how to take advantage of the festivities to propel your business further by leveraging on a seasonal integrated marketing campaign!
- Adopt a content-driven approach
Shopping takes centre stage during the year-end festivities. That is why the main theme of “content-first” approach stays true during the season. Make use of content marketing as a method to reach out to your customers by offering some extra level of value.
Examples of content marketing could include gift recommendations and shopping guides for different personas. This is useful for your customers in getting a full picture of your products or services, and how they may be well suited for one persona over the other.
- Use visuals to win the hearts (and eyes) of your customers
Human beings are visual creatures; we are naturally attracted to anything beautiful.
Images can convey a story and capture the attention of your customers right away, as compared to reading a blog or browsing an article, which works well in the fast-paced era we are living right now.
That is why you should use captivating visuals such as photos, images or even videos, to showcase your products or services during the festive season.
- Spruce up your social media
Social media is an effective way to engage with your customers online. Together with the use of visuals, it becomes a formidable marketing force to reckon with.
Make use of this festive season to spruce up your social media platforms, such as Facebook and Instagram, with visually captivating images of your products and services to attract both returning and new customers.
Also, you may also wish to include a short and impressionable hashtag and integrate it into your social media marketing and campaign. This helps to create engagement with your customers and capture their attention online.
- Share good tidings with your loyal fans via email
If you have an existing targeted email list, this is a certainly a good time to use it in your marketing campaign.
Besides using visuals to capture their attention, you should make use of witty texts and copies to ignite the festive mood further. As a sweetener, you can also include exclusive privileges or discounts to entice your customers to purchase your products or services.
Remember, for anything that is worth doing, it is worth doing it right. If you need to find the sparkles to develop a memorable festive marketing campaign, talk to us now!