Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands have been allowed to turn their Instagram accounts into visual stores, by adding product tags and information to their images and linking to product webpages. Setting up Instagram shoppable posts is relatively straightforward, but there are a few steps in the process.

Convert your Instagram account to an Instagram business account

Upgrading your Instagram account to a business account is a must if you are a brand, influencer, or business. You will be able to add shoppable tags to your images, and you will also be able to promote posts, create advertisements, you will be getting access to Instagram Insights, and much more. To convert your Instagram account to a business account, you will need to connect it to your Facebook Business page. This action will sync both accounts and upgrade your Instagram profile to a business account.

Create a product catalogue on Facebook

Step two is to create a product catalogue on Facebook. First, make sure you use the shopping Facebook page template, once you have selected this template, you will have access to the Facebook shopping attributes. One of which will be a shop section. You will have to wait till Facebook approves your account, which can take a few hours to a couple of days. It’s worth noting that if you have multiple catalogues from different businesses you should consider using Facebook Business Manager to create your catalogues. You can also create a shop on Facebook by using BigCommerce or Shopify.

Adding shoppable tags on Instagram

After receiving a notification from Instagram telling you that your account has been approved, you will be able to start using Instagram shoppable tags in your stories and stories. After this, you can choose the catalogue you created on Facebook and press done. Now you can start tagging posts with products from your catalogue. You can currently tag up to five products per image, or up to twenty products per carousel. If you are using more than one tag per image, make sure each tag touches the right product so as not to confuse your viewers. 

Shoppable videos

Engaging shoppable videos are another great variety of shoppable content. Videos are a famous and interactive type of content available out there. Shop ability can be added to the videos by embedding in video advertisements for buying the products featured in the video. The users can get shoppable details for products in a dedicated video advertisement by brands. Videos are shared much more than any other form of content. This would provide extended exposure and fresh traffic to your business.

Shoppable articles

Blogs and article posts have their sperate loyal audience. This loyalty of the audience shows that the articles are delivering valuable and informative content to its users. Shop ability in an article is a great way to sell the products parallel to content engagement subtly. Product discussion accompanied by visuals and instant shop ability will greatly influence the viewers.

Does it work?

Instagram shoppable posts look like a winner for Instagrammers and brand alike. Instagram boasts over one billion Instagram accounts that are active every month. This makes Instagram a key platform for brands, businesses, and E-Commerce stores.

Final thoughts

Instagram shoppable posts are already having an impact on business traffic and sales. Instagram is no longer simply about inspiring its users. It’s slowly transforming into a full-blown shopping channel, and one you can’t afford to miss out on. With an integrated marketing campaign for your business coupled with E-Commerce presence, your brand will get closer to your target audience, no matter the amount of social distancing measures in place!

ENCE Marketing Group was established to group the various facets of marketing under one roof to provide clients with an integrated marketing approach. ENCE is listed on DesignRush as one of the leading Marketing Agencies in Singapore.